This is not simply a new sandwich on the menu, but a collective journey into the memories of an entire generation. To celebrate its first ten years, PUOK chooses to return to its origins and launches “Casa Cerrone ’98” - an emotional choice even before a gastronomic one - inspired by the sandwiches the Cerrone family made at home in the late 1990s.
It’s an operation that perfectly captures the identity built over the years by the brand founded by Egidio Cerrone: transforming comfort food into popular storytelling, mixing nostalgia, generational culture and everyday cooking.
“Casa Cerrone ’98” is born from the personal memories of Egidio and his brother Salvatore, when the “pub sandwich” wasn’t eaten out but recreated at home on Saturday nights, almost as a family ritual. An image that is instantly recognisable today for those who grew up before the explosion of contemporary fast food.
A small, soft roll, the thin hamburger split in two, a slice of processed cheese, then lettuce, tomatoes, French fries and, above all, pink sauce: simple ingredients that evoke a specific imagery—the kitchens of 1990s Italy where every family built its own version of the “cisburg,” as their mother jokingly called it.
The new sandwich thus fits into the narrative path that has made PUOK one of the most interesting cases of contemporary Italian street food: not just gastronomic creativity, but the construction of an emotional language capable of turning a popular product into a shared cultural experience.
“Casa Cerrone ’98” also serves as a statement of identity for the brand’s tenth anniversary. Over the years Puok has won over the public with cult sandwiches like Braciola Supernova, Los Pollos or Genovese Astrospaziale; today this return to the origins takes on the value of a manifesto.
“It’s the sandwich where everything begins” - Egidio says - “Astrospaziale wouldn’t exist without Casa Cerrone ’98.” And the name? “In 1998 I was 10 years old. Today PUOK turns 10. Happy birthday to us.”
It’s a choice that once again confirms PUOK’s ability to read food as collective memory and generational storytelling, turning an apparently simple recipe into a symbol of emotional belonging.
Because before gourmet burgers, smash burgers and international chains, for many Italians the first real fast food tasted like homemade cooking.
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