Ten years after opening the first store in the Vomero district, PUOK continues to evolve without losing its ties to its roots. And it does so by symbolically returning to the starting point: the Neapolitan rosetta, the bread that accompanied the beginnings of the project launched on 5 June 2016 and which over the years has become a national reference point in the world of the contemporary sandwich.
On 20 May 2026, “Cacciatora Interstellare” arrived: a new sandwich by Egidio Cerrone that completes the cosmic trilogy begun with “Genovese Astrospaziale” and continued with “Braciola Supernova”, two creations that have become the manifesto of a new idea of Neapolitan street food.
This journey marked a turning point in the brand’s identity. “Genovese Astrospaziale” was in fact the real game changer of the PUOK universe: the sandwich that opened a new creative phase, transforming great dishes of the Neapolitan tradition into experiences to be eaten with the hands. Not just comfort food, but a work of technique, flavour layering and production research.
From there a true identity saga was born. First came the genovese reinterpreted in a contemporary key, then “Braciola Supernova”, the second chapter dedicated to another traditional dish, completely deconstructed. “We liked the idea of taking an iconic flavour from Neapolitan cuisine and turning it into something explosive,” Egidio recounts. “A Supernova is the most beautiful explosion in the universe, and this sandwich had to give the same sensation.”
Now the journey is completed with “Cacciatora Interstellare”, the new episode of the trilogy that brings one of the most popular and familiar flavours of Italian cuisine into bread: chicken alla cacciatora.
The new recipe features fried chicken skin, dressed with the cacciatora sauce itself and then finished in the oven, a parsley salsa verde and, once again, mayonnaise made with the cacciatora sauce. A balance of intensity, succulence and gastronomic memory that follows the now consolidated philosophy of the project.
The concept remains the same: transforming traditional cuisine into a “marenna of the future”.
“The idea is that a person can eat a real Neapolitan dish for ten euros, holding it in their hands” - Egidio adds - “Not fast food, but evolved popular cuisine.”
To launch the new sandwich PUOK went for one of its memorable video clips released on social media that wink at great cinema. And if in the first clips there were tributes to films such as Tarantino’s “Reservoir Dogs” or the “Back to the Future” saga, this time the references are all to “Breaking Bad”, with a female version of the fearsome Gus.
It is all part of a vision that over the years has led the brand to grow well beyond the first outlet in the Vomero, later replicated in Spaccanapoli. In February the third location opened, in Sant’Antimo: a large multi‑level hub with an outdoor courtyard, American inspiration, dedicated music selection, centralized laboratory and shop.
This expansion has also been accompanied by national recognition. Recently PUOK was awarded in Milan by Bargiornale as the Best Sandwich Shop in Italy, consecrating a path that began almost as a game and has today become one of the most interesting cases in Italian informal dining.
News
CONDIVIDI SU
